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About Us

Company Profile

Etin Hong Kong Limited is one of the leaders in manufacturing umbrella products. With our brand promise of  "Spirit for excellence", Etin has manufactured a wide variety of popular umbrella products that are loved by customers.

Headquartered in Hong Kong, Etin's production facilities are located in Guang Dong Province, China. There are over 400 full time and part time staff in Hong Kong and mainland China. With more than 15 years of experience and a factory building area of 8,500 square feet, the production capacity can reach 40,000 pieces per month.

Our focus has been on developing products that outshine the market so that our customer can have a healthy, safe and sustainable life. Etin believes that you, as a valuable customer of Etin, must discover the advantages of Etin products and services.

Our Mission

Improve the quality of people's living standard through our excellent services and innovative products.

Our Vision

All people use our best quality products to shelter themselves

Corporate Values

E : Excellent quality : Act with uncompromising honesty and integrity in everything we do.

T : Team work : Value and develop our employees' diverse talents, initiative and team spirits.

I : Innovative design : Add value to products through innovative design.

N : New technology : Develop our products with full advantage of modern technology.

Product Innovations

Etin's commitment to sustainability and environmental protection goes beyond minimizing our impacts to the environment from our operations. Etin's success has come from developing innovative products that make people's lives more comfortable and convenient. Our inspiration comes from listening to customers and creating new products and offering solutions for the challenges and opportunities they face.

Brand promise

Our brand promise is "Spirit for excellence". It encapsulates our commitment to delivering products and service that are advanced, reliable and designed to cater the needs of all our customers.

Etin Design

Etin Design is one of the leading design forces in the umbrella industry today. With a team of professional designers in Hong Kong, we create values for our products, dedicated to providing design solutions to improve the quality of people's lives.

Board of management

The executive management of Etin is entrusted to its Board of Management under the chairmanship of the President. They share responsibilities for the management of the Company, the deployment of its strategy and policies, and the achievement of its objectives and results.

Business Principles

Etin General Business Principles

The Etin General Business Principles govern the Company's business decisions and actions, applying equally to corporate actions and the behavior of individual employees when on company business. All Etin activities are or should be based: integrity, fair trade, non-discrimination and equal opportunities.

Management policy

The Management policy applies to all employees within Etin. The Management policy is a supporting policy, and an integral part of the Etin General Business Principles. In addition to full compliance with the Etin General Business Principles, all affected employees shall:

1. Act honestly and ethically

  • Carry out their duties in an honest and ethical way by ensuring that business policies and practices are aligned with ethical principles.
  • Maintain the confidentiality of privileged information acquired in the course of their work, except when disclosure has been authorized or is legally obliged.
  • Act in good faith, responsible, with due care, competence and diligence, without allowing one's independent judgment to be subordinated. Provide information that is true and not designed to mislead.
  • Clearly communicate ethical expectations to those with whom they work.
  • Refrain from using or appearing to use confidential information acquired in the course of one's work for unethical or illegal advantage either personally or through third parties.
  • Ensure the integrity of records; including documenting obtained discounts in a proper form.

2. Act honestly and ethically

  • Avoid actual or apparent conflicts of interest between personal and professional relationships.
  • No actions should be taken and interests outside Etin
  • Should be avoided that may make it difficult to perform his or her company work objectively and effectively. No direct or indirect financial interest in a supplier or competing company is allowed, with the exception of a financial interest in a publicly listed company.
  • Service to Etin should never be subordinated to personal gain or advantage. No employee, his or her partner, or a member of his or her family, may receive improper personal benefits as a result of the employee's position at Etin.
  • he acceptance of gifts or personal favors of commercial value is not acceptable, which includes invitations to sporting or social events. It is to be made clear to third parties that personal favors can only influence the business relationship negatively and that business decisions are based solely on benefits to the Company and not on considerations of past or future personal gain. When refusing a gift would be discourteous, the gift must be promptly turned over to the compliance officer. Etin usually donates such gifts to charitable institutions. Any doubts in a given situation, should be discussed with management or the compliance officer.

3. Maintain a proper professional competence level

  • Ensure that their professional competences and skills are maintained at a level that is consistent with the responsibility of their job.


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